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The Bookability Formula Will Change The Way You Do Business Forever

If you’ve got expertise to share on stage, this book is for you. It’s not about public speaking or selling from stage—it’s for those who want to get paid to speak at business events and conferences. Expertise alone doesn’t make you bookable. Drawing on my 23 years in international speaker bureaus, I’ll show you what really makes a speaker commercially successful.

This book introduces ‘The Bookability Formula’, rooted in the 80/20 principle and based on analysing real booking data. Top speakers share four traits: they’re relevant, known, memorable and easy to work with. These qualities, amplified by value and tempered by ego, drive bookings. You’ll learn how to treat speaking like a business, not a hobby, and how to build a sustainable, rewarding career. It’s direct, practical and from a booker’s perspective. If you’re ready to become more bookable and earn more for your expertise, you’re in the right place.

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Praise for The Bookability Formula

‘I expected a book about getting booked as a speaker. What I got was a deep dive into what actually makes a speaker commercially viable, from positioning and bookability to marketing and industry realities. It exceeded my expectations because it wasn’t just fluff or generic public speaking tips. Maria takes a clear stance on what works, what doesn’t, and why so many speakers fail. That’s refreshing. My kind of book!’

— David Newman, CSP and author of Do It! Speaking and Do It! Selling

'It’s great to see the 80/20 Principle so clearly validated in professional speaking. This is a strong example of how it continues to deliver insight across industries.'

— Richard Koch, author of The 80/20 Principle

'This is a refreshingly honest and practical guide to what truly makes a speaker commercially successful. Maria cuts through the fluff with humour and clarity, delivering hard-earned insights that every speaker needs to hear. Essential reading for building a thriving, sustainable speaking business - and like having mini Maria in your pocket!'

- Captain Emma Henderson, MBE

‘A must-read for speakers at any stage, whether you’re just starting out or already running a successful speaking business. This book is packed with relevant, practical insights you can use.’

— Jamil Qureshi, TEDx speaker, performance coach, facilitator, entrepreneur, and author

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