How to get booked and paid to speak again and again and again - Online Course


“I have now finished your amazing course 'How to Get Booked and Paid to Speak' (Or as I wrote in my notebooks H2GB&P2S). I enjoyed it and found it so useful that I have actually been through it twice.” Lucy Evans, Speaker 

If your goal is to get bookings and make more money then this is the course for you. The content comes from studying speakers getting booked most often and paid the most during our time working in a top international speaker bureau.

In the course we share our years of Speaker Bureau experience and what the 1% most booked speakers do and do not do.  This course does exactly what it says on the tin it will help you get booked again and again and again.

Here's a breakdown of the course content:

Essential but often overlooked basics

  • Mistakes speakers make
  • 4 Thought Provokers
  • The importance of generating the right emotions
  • Impact Essentials
  • The Psychology of Influencing
  • Overcoming nerves

Understanding the marketplace

  • Keeping on top of market trends and language
  • 5 Trends we are seeing in the market that are set to continue
  • Identifying your target market
  • Nailing your niche and positioning 
  • How your competitors can open doors for you
  • How to price yourself
  • T’s and C’s and contracts

Ensuring your content is relevant, memorable and easy to understand

  • 3 things to have in your back pocket before you scope
  • Quality scoping that wins you the gig (and more!)
  • Delivering powerful. memorable and easy to remember talks and sessions
  • Arranging your talk
  • Being memorable
  • PowerPoint hints and tips  

Building a competitive profile that gets you better fees

  • Elements of an expert speaker profile
  • Differentiate with your headline
  • How to write your expert speaker bio
  • Testimonials that will help you get booked
  • Topics and Takeaways
  • Build a portfolio of services
  • Introductions
  • To consider when it comes to photos and videos
  • Showreels
  • More than "just" a speech

ROI opportunities

  • Blended learning
  • Virtual delivery design tips and techniques
  • Getting visible, getting known and getting gigs

Harnessing the power of video

  • Why LinkedIn is a goldmine of potential bookers
  • Social Media
  • Some content creation tips
  • Your Speaker website
  • Representation: Agents, Bureaus, Managers
  • You’re listed with a bureau, but you aren’t getting booked. Here’s why.
  • Do you need to write a book?

As an additional bonus you will also receive a one-to-one 30 minute session included in your course - with either Maria Franzoni or Mary Tillson where you can get feedback, support and advice on the content they have shared. 


Course Instructor - Maria Franzoni

I work with speakers, speaker agents, and bureau teams to help them to grow their speaking businesses - in other words, get more bookings, charge higher fees and create profitable businesses. Here's why I'm qualified to do so:

I am an experienced speaker booker. I have held senior positions with 2 of Europe’s leading bureaus; CSA Celebrity Speakers and the London Speaker Bureau – named by the New York Times as “the only international speaker bureau”. In 2007 I founded my own multi-million-pound international bureau imaginatively named Maria Franzoni Ltd. (MFL)

In the 20 plus years that I have been working in the industry I’ve strived to raise standards of bureaus, agents and speakers alike constantly innovating and doing things differently. In that time, I’ve mentored and trained many top speakers and bookers. Over the years I have worked with the good and the great of the speaking world, including first man on the moon Neil Armstrong; Body shop founder and environmentalist Anita Roddick; singer-songwriter and political activist Bob Geldof; business magnate Richard Branson; international singing legend Liza Minnelli; former trader and author of Black Swan Nassim Nicholas Taleb and F1 and NASCAR racing champion Jacques Villeneuve …. To name (drop) a few.

I am a founding member and former co-chair of the European Association of Speaker Bureaus. I am Director of Operations at We Do Things Differently cultural change consultancy. Founder and chief mentor at Speaking Business Academy where my team and I provide training for experts, speakers and speaker bureau agents. I also host the Speaking Business podcast where each week I bring in a trusted expert to share tactics and strategies to help you get more bookings.

Prior to working with speakers, I worked in retail management, management consultancy, educational travel, and as an entrepreneur starting five businesses. My experience in other industries has given me an excellent foundation and hands-on understanding of how to run and grow profitable businesses.

Course Instructor - Mary Tillson-Wharton

I am Head of Speaker Coaching and Momentum at Speaking Business Academy, helping speakers develop their content and messaging, and maximise their personal impact and delivery style to ensure that they are at all times relevant, memorable and make it easy for their audience to be able to listen to and understand them.  Three essentials to getting booked to speak again and again.  I co-facilitate workshops and 1:1 Sessions with Maria and am lead tutor on content specific workshops.

Additionally, I support speakers in delivering more than “just a speech” and build on the momentum achieved from their speeches. Many clients are now looking for a return on their investment from a speaker and want the learning from the speech embedded back within their business in some way to bring about the behavioural change they seek.

As a highly experienced Management and Leadership Development Principal Consultant with over 20 years demonstrated history of designing, developing, project leading, for both face to face and virtual delivery, a range of Management and Leadership programmes for global Blue-Chip companies that achieve ROI, I am well placed to help speakers.

I work closely with speakers helping them develop their material into interactive workshops or fully blended learning programmes.  I also coach on how to facilitate in person and virtual workshops. Feedback is the key to improving, and I provide timely and focused gifts of feedback and additional coaching, as necessary. I am passionate about setting my clients up for success and I make sure my coaching is practical as well as fun.